Market Research

It’s been an exciting week for Koala Pete. He is finding his place out in cyber space. It’s been a long journey, but think there’s a light at the end of the tunnel.

Do you ever feel like the direction you have been headed just doesn’t quite fit? What’s even worse is if you spend weeks or months—even years headed in the wrong direction, struggling with each step.

That’s my story. Focusing exclusively on children’s books didn’t seem like the perfect fit, nor did writing a story. I’d like to write, but words are difficult to come up with.

In the midst of all this turmoil, a beloved mentor suggested that I consider writing a “no-content” book. He went on to explain how much he has been enjoying writing his memoirs in a journal that his kids gave him for Christmas.

While he was explaining the concept, an idea began to formulate in my mind. I’ve been working on it for about a month now and find myself thrilled with this idea.

Only problem: This requires Market Research.

The research part is fine. You can do that sitting at your desk, lost in cyber space, not having to say—or write—a word. It’s the Market part that’s a problem.

The word “Market” in the term “Market research” means your potential customers. You have to go out and talk with them to see what they think of your idea and if they would consider buying it once the idea has been formulated into a salable item.

That’s not an easy thing to do. Especially if you have been holed up in your house, hidden in your office behind your monitor. People can be scary! People can say mean things. They can shun you. You can give them your heart. And they can break it.

But you have to do Market Research to confirm the viability of your idea. I reasoned with myself something along the lines of . . .

Instead of market research, you could invest a few thousand dollars, take your idea to market, and see what happens. But, who has an extra couple thousand dollars just lying around waiting to be tossed to the wind?

Or, ask your closest friends, family and co-workers to get their accolades on the project. Been there. Done that. One of my current mentors recently confessed that he did just that many years ago, invested $10k+ based on their affirmations. To this day he has sold all of one of these items. He jokingly offered it to us which we all declined, politely, of course.

No. You have to pick yourself up by the bootstraps, get out there, face your fears and talk to people. Spoiler alert: People are really pretty friendly and definitely helpful.

To be continued . . .

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