About Us

The desire to do good for children was ignited in Cindy’s heart over 50 years ago when she wanted to impart “values and morals” into children’s lives. This desire has remained constant through the years. More recently, in 2007, she took her youngest son to do some people watching at the mall. When asked what he noticed, his reply: “There’s a lot, a lot, a lot of unhappy people in this world.” Koala Pete is now come to life as the instrument through which she intends to impart good thinking and good choices–one story/activity at a time. He is here to show today’s kids what good looks like. Choose well. Live well. Be happy.

Raising great kids just got easier. Character by choice. Empower your kids to think first. Choose wisely.


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